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Judd to be Spokesperson for Alli

// January 15th, 2009 // Pharmacy General

GlaxoSmithKline has signed country singer Wynonna Judd to serve as the face of its OTC weight loss drug Alli.

Judd appears in TV and print ads launching this month, and the story of her battle with weight features in a section of the brand’s website at myalli.com, where fans can download desktop wallpaper or recipes and enter to win a trip for two to Nashville for a private concert with her.

In the TV ad, Judd says Alli has given her more “balance” and extra energy with her kids. She addresses the typically modest weight loss benefits of the drug, saying: “It’s not so much about the pounds for me – I’m so much more than a number on a scale.” And she hammers home the drug’s safety, saying: “Absolutely the most important reason I chose Alli was because it’s FDA approved. I can’t sit here and tell other people to take something that’s not safe.” (Source:MMM)